There is so much need to increase web traffic today, much more than there was a few years ago. This is because every day, the online business community is growing and more people are getting into the business. While these people hold traffic as the major success determining factor, and indeed it is important, there is something else one ought to look at. If you would ask the greatly successful online business people, they would tell you that you should not just be interested in traffic but targeted traffic.
If that term is new to you, then let me explain it for your understanding. Targeted web traffic is traffic that you have special interest in and that is also interested in the products that you have. These are visitors of a given website whose potential of becoming actual buyers is very high.
Let us take an example so you can understand better. If someone was just surfing the web, following link after link and finally landed on your website, it is less likely that such a person would buy anything from your website. After all, it was just by accident that they got to your website. But someone who has deliberately entered "laptops for sale" into a search engine and landed on your website is most likely to buy a laptop from your website if the deal is good because that person went online in search of a laptop.Visitors of this second type visitor give us what we call targeted web traffic.
The big question is how do you get targeted traffic? Let us have a look at the methods of traffic generation that are most likely to generate targeted traffic for your website.
1. Search engine optimization
This is one of the superior methods and it has been in use for a really long period of time. It entails much but a key aspect of SEO is that one should use a good keyword and use it right. Has it ever happened to you that the keyword you choose to target can help you have more targeted traffic?
Think of this, you deal with Dell laptops, just like your competitor Mark. Mark optimizes his website such that it has top ranking for "Dell laptops". He is likely to get more traffic but even from people who just want to know more about dell computers, including children. On the other hand, if you optimize your website for "Dell Laptops for sale" most of the visitors that you will be getting will be people interested in buying Dell laptops.
2. Related forums
The internet has many forums and if you are diligent enough, you can find many forums within the niche of your website. The major reason why people join forums is to get as much information as possible about products they intend to buy. If you take part in such forums and provide valuable information, the members are likely to follow you to your website and form swarms of targeted web traffic.
3. Email lists
These lists contain email addresses of people that have subscribed to some of your products. These people take their time to provide their information, including their email addresses, because they have interest in your products. You should therefore put efforts into growing the list to as much as you can and that is sure to bring you huge volumes of targeted web traffic.
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